About
Al Barraza, CEO & Founder
Barraza Consulting Group
About Barraza Consulting Group
Barraza Consulting Group
Barraza Consulting Group
Barraza Consulting Group
Founded in early 2004, Barraza Consulting Group specializes in strategic market insights, strategy development, and effective business communications. We believe that companies can achieve a positive return on their marketing investment if they objectively use robust, actionable insights in conjunction with sound management judgment and principles. We’ve generated actionable insights that help companies with their strategy development, brand positioning and communications, customer segmentation, product and service development, and customer retention and loyalty programs. Our clients include financial service companies, global beverage corporations, household goods companies, and major retailers.
In addition to 20 years of general market expertise, we have deep experience in multicultural marketing. Our team led key initiatives at Allstate delivering extraordinary success in Hispanic marketing. As a result, Allstate is ranked by Data Monitor as possessing a “best in class” approach to multicultural marketing strategy. We believe success is anchored in a deep understanding and leveraging of cultural and brand attributes.
Company initiatives are grounded in innovative ideas, insights, and strategy. Poor planned, unclear, irregular, late communication is intolerable and detrimental in a highly competitive business, where spot on communication is vital. Having confidence in the clarity and believable quality of your essential communications is crucial. We ensure your message is always unique, timely, and convincing.
Brands we Have Worked on
Allstate
Clorox
Coca Cola
Coldwell Banker
Consolidated Freightways
Con-Way Express
Discover Card
Emery International
Farmers
Greater Dallas Hispanic Chamber of Commerce
Herff Jones
Holiday Inn
Intuit
Lincoln Benefit Life
Morgan Stanley (Dean Witter)
PMI
Nationwide Insurance
Pine-Sol
Sears Credit
Smithfield Foods
State Farm
Travelers
Wells Fargo
Carol H. Williams
National Hispanic Corporate Council
San Jose State Policy & Research Institute
Our Office
Phone: 650.678.9685
Fax: 1.866.859.2521
734 Sequoia Ave.
San Mateo, CA 94403
734 Sequoia Avenue, San Mateo, California 94403
Compelling Insights...Superior Results.
